Our Story


The French Bikini Luxury Lingerie Boutique is Located at 601 Rathdowne Street North Carlton only minutes from the CBD.

French Bikini is a Melbourne based company and the lingerie collection is sold both online and instore. We invite you to visit the Parisian Style Lingerie Boutique in Rathdowne Village Carlton North. Recently renovated the boutique offers a luxurious and intimate atmosphere for your fitting. There is nothing we enjoy more than finding the perfect lingerie for you. The French Bikini staff are professionally trained fitters… offering a personalized fitting service in a relaxed atmosphere.

Our French Bikini story began nearly 15 years ago when friends Helen and Effie brought their love of beautiful European lingerie to Melbourne.

The French Bikini philosophy is that all women deserve a little luxury in their lives… a little French Bikini

The collection includes hand picked romantic and beautiful quality lingerie pieces primarily from European designers.

French Bikini are importers of Jenel Corsetteria Italy, an exquisite lingerie brand produced in Alba, Italy. In their quest for beautiful lingerie the girls visited the Jenel workshop in Italy and were impressed by the attention to detail given to each lingerie piece. The collection is designed in Tuscany and Jenel Italy use their skills as second generation corsetieres to ensure a luxurious fit and quality. The rickety train ride to Alba was worth it.

Jenel Corsetteria Italy is Hand-Made Lingerie with the most beautiful detailing including Chantilly lace, embroidery and touches of fine ribbon; the lingerie is flirty and feminine. As the Italian’s say “each piece is crafted like a piece of art”. This collection has gained a following amongst the French Bikini clientele who look forward to what arrives from Italy each season.

Also featured in the French Bikini Collection are boudoir creations including silk chemises and robes. You will find the perfect little number for that special weekend away or win points when you surprise her with a gorgeous silk gift.

If it’s a flirty and sexy French Designer lingerie set you are looking for then take a look at the Chantal Thomass Collection with its signature details and unique vintage inspired tulle and laces.

For sophisticated lingerie with a perfect fit up to an F cup the French Designed collections by Chantelle are perfect. As well as gorgeous laces the Chantelle collection offers you some beautiful basics that are sure to be favourites.

To complete your lingerie wardrobe French Bikini also bring you Strapless Bras, Slips, Chemises, PJ Sets, Half Slips, Camisoles and more....

Fall in love with Love&Lustre …Beautiful fabrics and all the lingerie solutions you need...minus the bras. Love&Lustre designed in Melbourne...with love

Why should fit and fashion be enemies just because you happen to wear a larger cup size? For girls with a D+ cup size …no more boring beige underwear. The French Bikini Collection includes a large range of bras to celebrate your curves.

The Art of Gift Giving

French Bikini are here to guide you in finding that perfect gift. All you need to do is a little research on size. Your lingerie gift is beautifully gift boxed and a gift exchange receipt provided just in case it is not quite right.

From cute basics to sexy lingerie – luxury styles for all occasions

We treat our store’s products as part of an art form and have worked tirelessly to ensure our luxury lingerie shop in Melbourne is stocked with a gorgeous selection of silk slips, shapewear, sleepwear, briefs, bras, bridal lingerie and more. We’re proud of the signature Italian Made lingerie line we’ve created and continue to inspire women throughout Australia to embrace their love of luxury lingerie and individual style. 

Browse our French lingerie online or visit our store today!

Whether you’re looking for sexy lingerie for a special occasion or you would like to get a bra fitting arranged, our professional and friendly team will be more than happy to assist you upon your visit to our Melbourne boutique lingerie shop. You can call us to arrange a fitting beforehand or simply ask when you visit. For any enquiries about our online store or the range of products we have available, please feel free to get in touch with us over the phone. You can reach us by calling 1300 335 000. Otherwise, if you prefer you can leave a message on our website or Instagram @french.bikini.lingerie and we’ll reply as soon as possible with all the information you require.